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How to Use Your Ezine Thank You Page to Create a One Time Offer

admin — Sun, 21 Feb 2010 23:51:50 +0000

Many times, when you sign up for a free giveaway or purchase an item, you are taken to an OTO (One Time Offer) page, where you’ll be given the opportunity to purchase a “never to be seen again, one time offer,” which is a product that has been discounted for one time only during this one particular transaction. In this transaction scenario, you have two choices: either buy the product now at the special discounted price, or continue on without buying the product and lose access to the special pricing opportunity. However, you can usually buy the product later, but at a higher price.

Normally, these types of offers drive me crazy because there are usually 3-4 “one time offers” bundled together. When you decline one, another one pops up. Sometimes it feels as though the one time offers will never end! However, after watching several videos recently as veteran Internet marketers touted the benefits of the OTO, I wondered if I might be able to use these in my business without being slimy.

Here’s how I decided to implement this strategy:

1. Determine the offer. One “one time offer” is quite sufficient for my needs at this point, so I looked through my inventory of products and made a decision on what to offer as a one time unique deal.

2. Name the price. Your OTO needs to offer enough of a price reduction to make it truly attractive to your prospect. In many cases, that means a savings of 40-60% off of the regular pricing.

3. Outline the order of the offer. In many cases, the OTO is attached to another purchase. You’ll need to determine if your shopping cart can be configured to handle such an offer. In my case, the most natural place for this one time offer is on my ezine subscription thank you page. I have 2 thank you pages created when someone subscribes to my ezine. The first gives instructions on how to opt into the list. The second, called a “confirmation success page,” gives the visitor access to my free giveaway, or client attraction device, once the visitor has confirmed her email address and opted into my list. For simplicity, I decided to keep my confirmation success page intact, and tie the OTO to my opt-in thank you page.

4. Craft your copy. On your ezine thank you page, give your subscriber instructions on how to get on your list, and below, create your OTO that fully describes what you have available, why it’s a great deal, and the special price that you’re offering. I also use some OTO graphics like OTO Templates, http://www.ototemplates.net/?e=dgunter@sohobizsolutions.com that I purchased inexpensively to help me get the message across. Be sure that you give your prospect the option of opting out of this offer.

5. Test your conversions. You can test your conversions in many ways — by changing headlines, graphics, or even at the point you are making the offer. For me, the conversion calculation was pretty simple — was it making me sales? I don’t have the figures yet, as I’ve just started this process, but I’ll keep you updated on how I do.

How much money are you leaving on the table by not using one time offers? Give it a shot,and test to see if it increases your sales.

Author’s Bio
Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time by teaching them how to automate their businesses, leverage their expertise, and get found online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com.

Brand New PLR content In A Variety of Niches is Reality after All!

admin — Mon, 11 May 2009 19:36:16 +0000

I’ve been doing a lot of reading lately about Private Label Rights (PLR) content. I used to think that it was only for lazy people who didn’t want to do their own writing. But as I learn more, I’ve come up with lots of great ways I can use PLR in my own business.

If you don’t know what I’m talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!

The first couple of products I created using PLR only took me about half an hour. There have been a few sales so far from them so that was definitely time well spent.

When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.

http://budurl.com/7u3y

The site I found that was by far the best was the PLR eBook Club Membership. Not only do they have an unbelievable amount of high quality brand new content, but in Over 400 Niche Categories. Most sites charge an arm and a leg for the amount of original content that this plr club is giving away.

And although I haven’t been through everything yet, what I have read is very brand new high quality. It’s stuff you would actually want to use as your own.

Since it’s brand new, I highly recommend that you check out PLR eBook Club and see if they have anything that you can use in your business. There just may be an ebook or audio recording that you could quickly brand with your information and start selling to your list.

Check it out and let me know what you think…

http://budurl.com/7u3y

Safelists Can Waste Your Time If You don’t do them right…

admin — Tue, 27 Jan 2009 22:57:56 +0000

Safelists can be a godsend. They can also be a pain in the butt. Safelists are supposed to cut your time in half. If you develop a plan and you have the right tools then this can be the easy part of internet marketing.

Lets talk about what exactly a safelist is:

Basically a safelist is a gathering of like minded individuals who have

agreed to exchanges ads. You agree to receive ads from all the others

members in exchange for the opportunity to send your own. This concept

has many advantages, here’s a couple of them.

The advantages of safelist marketing

For one it’s spam free as people have to double opt-in to the safelist and

thereby agreeing to receive your ads, should some nutter decide that the

Alluring Your Prospects So You Can Run Your Business with cheap and free marketing » cheap

How to Use Your Ezine Thank You Page to Create a One Time Offer

Brand New PLR content In A Variety of Niches is Reality after All!

Safelists Can Waste Your Time If You don’t do them right…

Safelists can be a godsend. They can also be a pain in the butt. Safelists are supposed to cut your time in half. If you develop a plan and you have the right tools then this can be the easy part of internet marketing.

Lets talk about what exactly a safelist is:

Basically a safelist is a gathering of like minded individuals who have

agreed to exchanges ads. You agree to receive ads from all the others

members in exchange for the opportunity to send your own. This concept

has many advantages, here’s a couple of them.

The advantages of safelist marketing

For one it’s spam free as people have to double opt-in to the safelist and

thereby agreeing to receive your ads, should some nutter decide that the

safelist mail is spam anyway it’s not really your problem as the mail is not

sent from your email address or server. Actually this is the origin of the

name, a safelist is a closed community where it is safe for members to

exchange ads.

The second advantage is quite obvious but many people fail to see this,

what does all safelist members have in common? They have something to

sell, but they have not advanced far enough in their internet marketing

carreer to dismiss a very mundane task as posting to safelist is. That

means that if you have a product, report, ebook, income opportunity etc.

that can help people on the way to internet glory, the average safelist

user is an excellent prospect for you.

Why I will always use safelists

I could probably make do without safelists but I sure wont. Safelist are a

starting point for many newbie marketers and picking those up as

subscribers and customers can be very profitable e.g. they do not own

every product out there and they do not know everything, meaning that

you have plenty of stuff to sell them. You can see this as opposed to

getting *Mike Filsaime* on your list, when your initial giggling wears off

you will probably realize that Mike owns everything you promote and if he

doesn’t he will probably create his own version anyway…

Mike Filsaime and safelists

Speaking of *Mike Filsaime* did you know he started his internet

marketing career using safelists? I have listened to several conference

calls where Mike explains how he built a list of *7000* members using

nothing but safelists and that list netted him $7000 a month. In fact Mike

and his “intern” Jason Dinner are still regular safelist user although I

believe they pay people to do the dirty work nowadays…

…imagine that, paying people to do your safelist posting, I’m pretty sure

Jason and Mike don’t find safelists useless!

About the Author

——————————————————————-

To learn more about my safelist marketing system, check out my

new site at http://vur.me/yourrevealedpath/safelists/

Feel free to distribute this article in any form as long as you include

this resource box.

getting Mike Filsaime on your list, when your initial giggling wears off

Speaking of Mike Filsaime did you know he started his internet

calls where Mike explains how he built a list of 7000 members using