Normally, these types of offers drive me crazy because there are usually 3-4 “one time offers” bundled together. When you decline one, another one pops up. Sometimes it feels as though the one time offers will never end! However, after watching several videos recently as veteran Internet marketers touted the benefits of the OTO, I wondered if I might be able to use these in my business without being slimy.

Here’s how I decided to implement this strategy:

1. Determine the offer. One “one time offer” is quite sufficient for my needs at this point, so I looked through my inventory of products and made a decision on what to offer as a one time unique deal.

2. Name the price. Your OTO needs to offer enough of a price reduction to make it truly attractive to your prospect. In many cases, that means a savings of 40-60% off of the regular pricing.

3. Outline the order of the offer. In many cases, the OTO is attached to another purchase. You’ll need to determine if your shopping cart can be configured to handle such an offer. In my case, the most natural place for this one time offer is on my ezine subscription thank you page. I have 2 thank you pages created when someone subscribes to my ezine. The first gives instructions on how to opt into the list. The second, called a “confirmation success page,” gives the visitor access to my free giveaway, or client attraction device, once the visitor has confirmed her email address and opted into my list. For simplicity, I decided to keep my confirmation success page intact, and tie the OTO to my opt-in thank you page.

4. Craft your copy. On your ezine thank you page, give your subscriber instructions on how to get on your list, and below, create your OTO that fully describes what you have available, why it’s a great deal, and the special price that you’re offering. I also use some OTO graphics like OTO Templates, http://www.ototemplates.net/?e=dgunter@sohobizsolutions.com that I purchased inexpensively to help me get the message across. Be sure that you give your prospect the option of opting out of this offer.

5. Test your conversions. You can test your conversions in many ways — by changing headlines, graphics, or even at the point you are making the offer. For me, the conversion calculation was pretty simple — was it making me sales? I don’t have the figures yet, as I’ve just started this process, but I’ll keep you updated on how I do.

How much money are you leaving on the table by not using one time offers? Give it a shot,and test to see if it increases your sales.

Author’s Bio
Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time by teaching them how to automate their businesses, leverage their expertise, and get found online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com.

If you don’t know what I’m talking about, PLR is content that you get from the original author along with their permission to use it as your own. So you can get a great report, put your name on it and have your own product to sell or give away!

The first couple of products I created using PLR only took me about half an hour. There have been a few sales so far from them so that was definitely time well spent.

When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.

http://budurl.com/7u3y

The site I found that was by far the best was the PLR eBook Club Membership. Not only do they have an unbelievable amount of high quality brand new content, but in Over 400 Niche Categories. Most sites charge an arm and a leg for the amount of original content that this plr club is giving away.

And although I haven’t been through everything yet, what I have read is very brand new high quality. It’s stuff you would actually want to use as your own.

Since it’s brand new, I highly recommend that you check out PLR eBook Club and see if they have anything that you can use in your business. There just may be an ebook or audio recording that you could quickly brand with your information and start selling to your list.

Check it out and let me know what you think…

http://budurl.com/7u3y

1. Goto the concerned forum(DP, WF or any damn one) and create a throwaway account.

2. Get hold of an ebook/product with a great sales page.

3. Goto the concerned thread where the ebook you want is being sold and identify from the posts on that thread the people who have already bought the book (they’ll have made comments like: ‘great ebook!’ ‘awesome method, already making money with this’ etc.)

4. PM all these people with a msg that looks something like this:

Quote:

5. Wait for a mail from them and make the trade!

Works everytime guys! Even the guys with amazing reps fall for these trades if the sales page is awesome with a promise for a lot of money!

Note 1: For best results just use a girly name and a cute girl in your avatar.
Note 2: Sometimes you get a mail like this:

Quote:

I usually reply to them with a mail like this:

Quote:

Developing a real relationship with your list is CRITICAL. You must gain their trust right off the bat to keep them. So don’t hold back on your secrets!!! What ever is working for you ..share it! Then you will get the audience that you deserve.

A great tool that I use is giving away products. I love giving away stuff that is useful and has great tips.

I have a whole page dedicated to FREE Giveaways. You can grab all you want here and give them away. I hope that it helps you grow your list.