See if you can spot the similarity.

What do the following three statements have in common?

1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.

Got the similarity spotted?

These are all typical responses that most people get when
asking partners and affiliates to promote their offers.

Chances are you’ve gotten answers much like these, right?

Don’t despair … there are ways around the barriers of
reluctance and passiveness.

Let me share some simple ideas for getting affiliates to
take action on your promotions quickly.  I use the acronym
“N.O.W.” to describe three ways to get others to promote
you now…

N – News

In journalism, no one wants to be “scooped” when it comes
to newsworthy items.  Sharing some big story that another
network or publication broke days ago is a big “no-no”.
You always want to be first when it comes to getting the
word out.

That same philosophy applies to what I’ve labeled “The
Principle of First”.  The idea is simple:  being “first to
market” aids in responses.  Those who let their contacts
know about your news promptly will generate the greatest
results.  If they wait, someone else will break the news.

So, to apply this principle, you simply need to create some
newsworthy buzz that your affiliates and partners can’t
pass up on sharing with their network of influence.

**CASE STUDY**

Several months ago I decided that I was going to remove the
archives from one of my membership sites.  This
announcement served as a strong motivator to get my
affiliates to promote my site promptly before someone else
did.  The result was almost 500 new members paying monthly
fees!

If you make dramatic changes to your offer, or create some
other kind of “story” or “news” that warrants discussion
promptly, you’ll find you can get many fence-setters active
in promoting you.

O – Occasions

Another great way to motivate affiliates to get active is
to use “occasions” that have a real deadline involved.

Some examples include –

  * Product launches
  * Firesales
  * Live events (teleseminars, workshops, etc.)
  * Contests
  * Special offers
  * Limited quantities

This is what might be referred to as “The Principle Of
Force”.  That is, you MUST promote the offer now or miss
out simply because the offer will no longer be valid.  You
“force” participation.

For example:  If you have a 3-day “firesale” set for a
specific date, then anyone interested in earning
commissions for referring customers to the “firesale” would
be “forced” to promote it during your pre-determined
timeframe or they’d miss out because the event will end.

My recommendation is that you schedule some kind of
“occasion” every quarter.  That should give you four
significant spikes in your revenue each year, which can be
a tremendous boost to your bottom line.

W – Wants

What do your partners and affiliates want?  Seriously, stop
and think about that for a moment.  In fact, go one step
further than that and ASK them a simple question…

   “What would it take for you to
    promote this offer this week?”

Make it happen.

I want you to remember the intangibles here:  the sales of
your initial offer aren’t really all that important.
(Don’t freak out, hear what I have to say   It’s
building a lead list, an affiliate list and a customer list
along with ADDITIONAL offers over time that makes the real
money.

Consider this –

Option A:

Miss Ima Guru ignores your request to promote your offer as
it currently stands.

Option B:

Miss Ima Guru accepts your modified offer which includes
giving her 100% of the revenue she generates.  You make
nothing off her promotion…but in the process of her
promotion she adds 500 new subscribers to your list, 75 new
affiliates and 60 new customers.

Which would you rather have?

Whatever it takes to get people to promote your offer now,
make it happen.

*** NOTE ***

Now, let me make a simple suggestion here:  The deal you
make should be directly proportional to the potential
results the partner represents.

Some affiliates and partners bring more to the table and
should be offered more in order to get them to participate.

That being said, you can get virtually any affiliate to
promote you now if you make it worth their while.  So, ask
them, “what will it take?”

This is what I call “The Principle Of Fear”.  That is, a
feeling of “This is such a compelling offer, I can’t afford
to miss out on this deal.”

All of this adds up to more involvement and participation
among your affiliates and partners…

N – News +
O – Occasions +
W – Wants =
——————-
Other people promoting you NOW!

———–
Jimmy D. Brown is the author of the course, “5 Practices
Of Highly Profitable Affiliate Programs”.  For your free
copy, drop by http://infoprofitshare.com/go.php?offer=wealthyq&pid=10
——————————

While I would never suggest abandoning the concept of
delivering high quality content to your subscribers, there
is another type of list composed of subscribers who couldn’t
care less about content.

“What is this type of list?” you ask. 

    – > The “announcement list”.

I’ve been teaching about the “announcement” list since
at least 2002 (on record at an event).  And, yet, it’s a
widely untapped asset in most email marketing circles.

The main reason is:  nobody’s teaching it.  And so,
nobody knows anything about it, let alone how to effectively
create one of these lists.

So, we’re going to revisit it.

——————————————————-
What Is An “Announcement” List?
——————————————————-

DEFINED:  An announcement list is a list whose sole purpose
is to “announce” (I.E. Inform, notify) when something new
is available for review, consumption or purchase.

In other words, it unapologetically says, “Hey, I just
released XYZ.  Come check it out!” 

Now, at first glance you may be thinking, “Who would join a
list that offers no content and only sales pitch?”

If you say it that way, it doesn’t sound too good to me
either!  That’s why you don’t say it that way.  Let’s take
a look at HOW to “say it”…

——————————————————-
How About An Example “Announcement” List?
——————————————————-

If you go to <a href=”http://infoprofitshare.com/go.php?offer=wealthyq&pid=34” target=”_blank”>this site</a> 
or
http://infoprofitshare.com/go.php?offer=wealthyq&pid=34you’ll find a textbook
example of this concept.  PLRSO stands for “Private Label
Rights Special Offers”  I established this list for the
sole purpose of informing people anytime I have a new PLR
offer available for them to buy.

That’s it. 

I don’t send out ezine articles to them.  No newsletters.
They don’t get blog posts.  There aren’t any special reports.
No content of any kind.  What they get, in essence, are
sales messages.

And there are already 2,822 subscribers, many of which
have already purchased some of the PLR special offers that
have been “announced” to the list.

Why does it work?  Let me give you plenty of reasons…

1. I took something that was “in-demand” (PLR) and I allow
people to get a head-start on the world by knowing about
new releases FIRST by joining this list.

2. It’s not billed as an “announcement list”, but rather
a “Free PLR Club”.  Big, big difference in perception.

3. It has it’s own domain name, further adding to the
perceived value and importance to those who join.

4. There is no requirement to buy once you join.  Buy the
offers that you want, pass on the ones you don’t want.

5. A cost example is provided to show what you can
buy immediately, further illustrating the value of the
complimentary “membership”.

And here’s the big twist that makes this idea of creating
an “announcement” list a complete no-brainer…

I allow my affiliates to “give away” no cost memberships
to the PLRSO club!

When someone they refer buys one of the offers, they earn
a commission.  And I get other people to promote and build
my list for me.  We all win.

So, you may be thinking…

——————————————————-
What Kind Of “Announcement” List can I Build?
——————————————————-

There are a wide variety of “announcement” lists that you
can build.  Let’s briefly look at ten of them…

* PLR List.  You can swipe my idea and create a list of
  private label rights buyers.

* New Offers List.  Build a list of people who love your
  work and want to be notified any time you have a new
  offer available.

* Pre-Launch List.  Create buzz and anticipation for an
  upcoming new product release by building a pre-launch
  list several weeks (even months) in advance.

* Ezine Publishers List.  Build a list of publishers who
  want to know any time you have a new ezine article
  that is available for reprint in their ezines.

* Bloggers List.  Another idea is to allow bloggers who
  are looking for ready-made content to post to their blogs.

* Industry News List.  How about becoming the “go to”
  guy or gal to share breaking news about your industry?

* Joint Venture List.  Develop a list of partners and
  affiliates who are ready to promote anytime you have a
  new offer.

* Incentives List.  Here’s a great idea – create a list of
  people who you offer “incentives” to when they purchase
  someone else’s new product through YOUR affiliate link.

* Freebie List.  Regularly give away rebrandable content
  (reports, articles, videos, etc.) to these subscribers
  to earn commissions.

While all ten of these lists aren’t necessarily “buyers”
up front, they each can certainly lead to buyers and revenue
for you if you implement them.

Content is king.  But let’s not forget that there are alot
of queens, princes, dukes and earls out there too.

———–
Jimmy D. Brown, one of the most respected marketing teachers online,
has been fine-tuning what and how he teaches when it comes
to Internet Marketing since 1999. Now you can benefit from
those years of experience and also get full PLR rights to
many of his best-selling products – at ridiculously LOW
prices (I’m talking Ten Bucks).
Run, don’t walk to this website –>
http://infoprofitshare.com/go.php?offer=wealthyq&pid=34