See if you can spot the similarity.

What do the following three statements have in common?

1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.

Got the similarity spotted?

These are all typical responses that most people get when
asking partners and affiliates to promote their offers.

Chances are you’ve gotten answers much like these, right?

Don’t despair … there are ways around the barriers of
reluctance and passiveness.

Let me share some simple ideas for getting affiliates to
take action on your promotions quickly.  I use the acronym
“N.O.W.” to describe three ways to get others to promote
you now…

N – News

In journalism, no one wants to be “scooped” when it comes
to newsworthy items.  Sharing some big story that another
network or publication broke days ago is a big “no-no”.
You always want to be first when it comes to getting the
word out.

That same philosophy applies to what I’ve labeled “The
Principle of First”.  The idea is simple:  being “first to
market” aids in responses.  Those who let their contacts
know about your news promptly will generate the greatest
results.  If they wait, someone else will break the news.

So, to apply this principle, you simply need to create some
newsworthy buzz that your affiliates and partners can’t
pass up on sharing with their network of influence.

**CASE STUDY**

Several months ago I decided that I was going to remove the
archives from one of my membership sites.  This
announcement served as a strong motivator to get my
affiliates to promote my site promptly before someone else
did.  The result was almost 500 new members paying monthly
fees!

If you make dramatic changes to your offer, or create some
other kind of “story” or “news” that warrants discussion
promptly, you’ll find you can get many fence-setters active
in promoting you.

O – Occasions

Another great way to motivate affiliates to get active is
to use “occasions” that have a real deadline involved.

Some examples include –

  * Product launches
  * Firesales
  * Live events (teleseminars, workshops, etc.)
  * Contests
  * Special offers
  * Limited quantities

This is what might be referred to as “The Principle Of
Force”.  That is, you MUST promote the offer now or miss
out simply because the offer will no longer be valid.  You
“force” participation.

For example:  If you have a 3-day “firesale” set for a
specific date, then anyone interested in earning
commissions for referring customers to the “firesale” would
be “forced” to promote it during your pre-determined
timeframe or they’d miss out because the event will end.

My recommendation is that you schedule some kind of
“occasion” every quarter.  That should give you four
significant spikes in your revenue each year, which can be
a tremendous boost to your bottom line.

W – Wants

What do your partners and affiliates want?  Seriously, stop
and think about that for a moment.  In fact, go one step
further than that and ASK them a simple question…

   “What would it take for you to
    promote this offer this week?”

Make it happen.

I want you to remember the intangibles here:  the sales of
your initial offer aren’t really all that important.
(Don’t freak out, hear what I have to say   It’s
building a lead list, an affiliate list and a customer list
along with ADDITIONAL offers over time that makes the real
money.

Consider this –

Option A:

Miss Ima Guru ignores your request to promote your offer as
it currently stands.

Option B:

Miss Ima Guru accepts your modified offer which includes
giving her 100% of the revenue she generates.  You make
nothing off her promotion…but in the process of her
promotion she adds 500 new subscribers to your list, 75 new
affiliates and 60 new customers.

Which would you rather have?

Whatever it takes to get people to promote your offer now,
make it happen.

*** NOTE ***

Now, let me make a simple suggestion here:  The deal you
make should be directly proportional to the potential
results the partner represents.

Some affiliates and partners bring more to the table and
should be offered more in order to get them to participate.

That being said, you can get virtually any affiliate to
promote you now if you make it worth their while.  So, ask
them, “what will it take?”

This is what I call “The Principle Of Fear”.  That is, a
feeling of “This is such a compelling offer, I can’t afford
to miss out on this deal.”

All of this adds up to more involvement and participation
among your affiliates and partners…

N – News +
O – Occasions +
W – Wants =
——————-
Other people promoting you NOW!

———–
Jimmy D. Brown is the author of the course, “5 Practices
Of Highly Profitable Affiliate Programs”.  For your free
copy, drop by http://infoprofitshare.com/go.php?offer=wealthyq&pid=10
——————————

These are leads to people who may be interested in buying your products and services. Most subscriber lists are nothing more than lists of prospects interested in buying the products and services you have to sell. You can gather leads automatically by creating your website in a way that requires everyone that visits sign up for your newsletter to give you their email address.

While you can’t force anyone to sign up, you can gently encourage him or her to sign up by showing him or her the benefits of doing so. For example, if you plan to give away a free bonus report for subscribers signing up to your list, let them know that.

What is the point of these lists? The point is to encourage people enthusiastically to take advantage of all the benefits you have to offer them through your website. When you build a successful subscriber list, you essentially lay the foundation for a successful business.

I have developed a new training course just for starting and keeping your list..

Before that, you need to understand that different traffic strategies are suitable for different online business model.

In our discussion today, we are going to focus on how to drive traffic to your website created using our free and powerful M.Y.O.B List Building Script, since many of you are working on it now.

So, you’ve got your website set up, found an irresistible gift to giveaway and created a too-good-to-miss one time offer. All you have to do now is to drive traffic to your website and the system will take care of itself, helping you to make money, build affiliates and snowball the initial traffic into hundreds and thousands of future traffic automatically.

The key here, my friend, is that you need to put in the effort to drive the initial traffic. Without the initial traffic, nothing is going to happen.

Here’s how to drive the initial traffic to your website:

1) Go for the bulk traffic!

Search engine traffic, article marketing or video marketing …. are great ways to drive free traffic to your website, BUT NOT NOW!

Why? Because you want to see result FAST or you’ll quit! It’s not your fault. Most humans behave that way.

As a start, you want to focus on getting bulk traffic, i.e. a lot of traffic in a short time.

You want to quickly build a few hundred people to your list so that you will not feel like talking to thin air when writing your newsletter or blog.

The only form of free bulk traffic I can think of is Joint Venture. If you can JV with someone with a list, go ahead and do it. If not, move on to the next one……

The next available option is paid advertising. Below are some examples of paid advertising you can use:

1) Paid to read emails programs – These programs typically sell thousands of traffic at low prices. For example, my website EmailCashPro.com sells 1000 guaranteed traffic for $42. Start small and if your one-time-offer converts well, you can order a larger package. Google for “paid to read emails” and you should find a few websites providing such a service. (Note that most websites sell number of emails sent, not guaranteed traffic. So when comparing the prices, take note of the difference.)

2) List building programs – These programs typically let you build a list for free but they also offer premium advertising service where you can post email ads to their members at a fee. For example, with an upgraded account with viralurl.com, you can post 3000 emails to its members every 3 days.

3) Not to forget LeadsLeap! – As a PRO member, you will receive about 400 visitors every month. We post our PRO members ads throughout our online network to bring in quality traffic to them.

4) Participate in giveaway events – Such event is hard to come by but if you happen to see one, grab it. Remember to upgrade your account to get the maximum exposure.

That’s for the initial traffic.

Once you build about 500 people to your list, your next best move is to start ’swapping’ your list with other list builders. This is how to roll your list from 500 to 5000!

Go to internet marketing forums and post a cross promotion offer. Tell them that you have 500 people in your list and are willing to JV with marketers with similar list size.

This is the ideal method for you because your website is set up to give away freebies. It’s very easy for other marketers to promote freebies to their lists and make money at the same time.

In such a deal, since you are the person who initiate the deal, ALWAYS ask the other marketers to do the promotion first, i.e. send the offer to their lists first.

The reason is simple. You want to work with serious partners only. If you offer to do the sending, you may end up spending a lot of time ‘reminding’ them to send the offer to their lists.

If you can do that with a few marketers, you will easily increase your list from 500 to 1000. Next, you will continue to work with people with a list size of 1000 and increase your list to 2000, then to 4000, 8000 and so on. Get the picture?

That’s how you drive traffic to your website and expand your list from zero to thousands. Lastly, remember to take good care of your subscribers because they are also your affiliate and they can drive traffic to your website in the long run.